More than ever, though, Nike's finding itself in a crowded wearables market. There are also new hourly reminders to stay active throughout the day and a Sessions feature to monitor activity in a set timeframe.
Its fitness-tracking capabilities haven't changed either, although Nike has promised improvements in accuracy and a better ability to sense when you're attempting to game the FuelBand.īeneath the matte black surface, however, there's been more progress: Nike+, the FuelBand's companion app, is friendlier than ever, with the ability to group your buddies into separate categories. When it comes to the physical hardware, however, its appearance has barely changed since 2012, save for three new color options (and a highfalutin' Rose Gold one). Indeed, that's the main benefit to Nike's Second Edition (SE) FuelBand: thanks to an energy-efficient Bluetooth Low Energy (LE) radio, it promises much-improved battery life over its predecessor. Fortunately, I only needed to charge Nike's new wearable once in my first eight days of use. Nike's new FuelBand is now out, and following a few weeks of running in parks, walking around exhibition halls and the occasional all-out exercise session, well, I'm pretty tired.
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